Social Media Strategy for Solo Spa Bosses
Juggling client appointments, inventory, and life while trying to maintain a social media presence can feel impossible. But it doesn't have to be!
In this episode, I'm sharing my personal social media strategy to help you reclaim your time and focus on building a successful business. Learn to create effective content, understand the different social media formats, and engage with your audience in a way that drives growth, not stress.
Solo Spa Boss Success Story: Lexie Choate-Bewley
Lexie of Skin by Lexie shares her solo spa journey, Instagram tips, and how she built a thriving esthetics business. Tune in for inspiration and real talk!
Beyond Social Media: Building a Thriving Spa Business
Imagine a world where you no longer feel overwhelmed by the demands of social media. How would it feel? Today, I’m here to assure you: you can step back from social media without guilt and still grow your business. While social media has its place, it's not the only path to success, and I’m here to share insights on how to thrive without letting social media dictate your business strategy.
The ABCs for Solo Spa Bosses
As a solo beauty and wellness service provider, building "know, like, and trust" with potential and current clients should be your goal for growing your business. Why? Because people are more likely to buy from businesses they feel connected to; they know, like, and trust.
So, how can you create content that builds know, like, and trust with your followers/email subscribers, and converts them into paying customers? This is a question that I get a lot. Creating content is a struggle for many, even myself. So, I created a simple strategy to help remind me what my goals are and make content creation easier.
The ABCs for Solo Spa Bosses:
Unlocking Success: 6 Essential Marketing Strategies for Solo Spa Professionals
Marketing your spa business can feel like an uphill battle. With so many options—social media, email campaigns, promotions—it’s hard to know where to focus your energy. Without a clear strategy, it’s easy to feel like you’re spinning your wheels and still not reaching your ideal clients. Sound familiar?
Say Goodbye to Income Rollercoasters
Welcome to the world of spa business, where beauty and wellness intersect to create thriving enterprises for solo professionals. Whether you're a new spa owner or a seasoned solo spa boss, one of the main concerns you might face is the uncertainty of inconsistent income. Here at the Spa Business Building Podcast, we understand that this feast or famine cycle can make it challenging to plan for the future and feel secure in your business.
Grow Your Business with Google Rankings
In this episode of the Spa Business Building Podcast, I’m sharing how solo beauty and wellness professionals can attract more clients by optimizing their Google Business Profile.
Take your business from search results to booked services with these tips and strategies.
Maximizing Your Black Friday Impact: Proven Promotions for Solo Spa Bosses
As we approach the bustling season marked by Black Friday, it's the perfect time to start strategizing impactful promotions that can invigorate your spa business. With nearly two decades of experience in the beauty and wellness industry, I've gathered effective methods to attract clients and boost your business while ensuring work-life balance. Today, I'm sharing three promotional strategies that have proven successful in my spa over time.
4 Reasons You're Not Fully Booked, Yet
Your books aren’t full and your income isn’t steady.
Why is this happening and what can you do as a solo spa boss?
Let’s break down the reasons why your clients are returning in today’s episode.
How Do I Price My Services?
If your method for pricing your services is to ask your peers or charging what others near you are charging, you're not alone. We've all done it. But, unfortunately, this isn't the best method and you may not actually be making a profit.
In today's episode, I'm sharing the 5 factors you should consider when pricing your services.
Recession Proof Your Business
Worried about how inflation and economic uncertainty are affecting your business? In this episode of The Spa Business Building Podcast, I share four actionable ways spa and wellness professionals can adapt, retain clients, and maintain revenue, even during a recession. From budget-friendly client care to creating a financial buffer, get the insight you need to stay afloat and thrive.
Stop Focusing on Attracting New Clients
It takes more time, money, and effort to attract new clients than it does to retain your current clients.
Showing appreciation can go a long way. When clients feel appreciated for spending their money with you they are happy to return and share the love about your business with everyone they know.
In this episode, I share 3 ways you can keep 'em coming back.
Are You Making This Common Mistake on Social Media?
Many solo beauty and wellness providers unknowingly hurt their client attraction efforts with one major social media mistake: hiding their face. In this episode of the Spa Business Building Podcast, I share why showing up authentically online builds trust, boosts bookings, and helps your spa business grow. Learn how to overcome visibility fears and start connecting with your dream clients today.
3 Ways to Build Your Email List
Are you a solo spa owner struggling to turn your social media followers into paying clients? If your marketing strategy relies solely on social media, you could be missing out on a powerful way to grow your business: building an email list.
Collaboration and Community Involvement to Build Your Business
Are you looking to attract more local clients and grow your spa business? While social media is important, building strong connections through collaboration and community involvement can make a huge difference. In this post, I share practical tips on how to network with local businesses, create win-win partnerships, and get involved in events that put your brand in front of your ideal customers to help you build a thriving, local spa business.
Need a Boost in Summer Sales?
Summer can mean a slump in sales for many in the beauty and wellness industry. The warmer weather tends to put people outdoors and cutting back on self-care and pampering.
This episode is for you if you're seeing a slowdown in your schedule.
I'm sharing a few tips and promotions that have helped boost my sales and bookings when my schedule and sales are slow.
Attract Your Dream Clients
Imagine your ideal client walking into your studio or treatment room. Who are they? What are their concerns? An ICA, or ideal client avatar, is a detailed profile that helps you visualize exactly who you can best serve in the beauty and wellness world.
Build your ICA at www.spabusinessbuilding.com/ica
Build a Loyal Social Media Following
Hey, solo spa bosses!
I'm sharing 3 tips to help you build a loyal social media following.
Social media is about being social, so skip all the selling posts and connect with your audience instead.
Thank you for joining me in this episode of Spa Business Building. If you enjoyed it, don't forget to subscribe, leave a review, and share it with your fellow beauty and wellness besties.
Until next time, stay inspired, stay fabulous, and happy business building!
Meet Jess - The Esthetician with 26K Followers
In today's episode, I'm chatting with Jess of Blooming Esthetics in Madison, WI, with over 26K followers on her Instagram account, @days.with.jess.
She shares what inspired her to start her solopreneur journey and how she grew her following.
Save Time With This Strategy
Creating content can be so time-consuming for solo entrepreneurs.
Today I'm sharing how I save time in creating my content such as emails, podcasts, social posts, and blog posts.
Let's dive in.
Spa Business Building Blog
Where Solo Spa Bosses Get Real Advice, Real Support, & Real Results
Helping solo beauty and wellness professionals attract clients and build a thriving business. We'll talk about creating systems for your business to stay organized and increase cash flow, share social media tips, and so much more!
Whether your new to business ownership or seasoned, there's something for everyone here.
Join me on this journey as we share insights, tips, and expert interviews to take your business from surviving to thriving.