Attract Your Dream Clients
Imagine your ideal client walks into your studio or your treatment room. Who are they? What are their concerns?
If you have no idea what I'm talking about or who this person is, then we have a problem. Knowing who your ideal client is helps you to visualize exactly who you can best serve in your business. Welcome back to The Spa Business Building Podcast.
I'm Tiffany, your host. Today, I wanted to dive in a little bit into knowing who your ideal client is. This is a must for your business.
And I know, and I know that I did this. I went into business as a massage therapist and esthetician thinking, yeah, I just want to serve the people who want to get a massage, who have a body, who have a face, who want to get facials. And it wasn't until I started really focusing on creating a solid business that I started understanding that knowing who my ideal client was was going to serve me and my business so much better.
It was going to give me longevity in my career. And here's why it's important. There are three reasons that I've kind of wrapped up for you.
So the first one being that it gives you targeted marketing, because when you understand who your ideal client is, you can tailor your messaging to their specific needs and wants. And this will make your marketing more effective, and it's going to help you attract the right kind of clients. Number two, it gives you dream client focus, because knowing your ideal client allows you to specialize in the areas where you can bring the most value.
And this can help you become known as the go-to person for that particular service or niche. It also gives you effortless communication. So when you know who you're talking to, you can speak directly to their pain points and their goals.
And this creates a stronger communication and makes it easier to convert leads into clients. So let's go back to like that target marketing. When you're understanding who your ideal client is and you know what their needs and desires are, you can speak to that in your ads, your Facebook ads, your Google ads.
You can speak to that in your posts, in your emails. Now, having a target or an ideal client isn't that doesn't mean that you're turning away everyone else. It just means that you want to attract that perfect person into your business who want and value the services that you have.
You can tailor your, you can create an ideal client for different services that you have in your business. If you are someone who is doing multiple services or maybe you're not super niche, you can create an ideal persona or avatar for different services because someone who may be looking for lash lifts may not be the same person who is looking for chemical peels or micro-needling, micro-channeling. They may be two different people, so then you need to tailor that marketing according to those services.
So if you know exactly who the person is that is coming in for lash lifts versus the person who is coming in for micro-channeling or adult acne services, then you can better communicate, you can target that, tailor that marketing to target that person. So to help you identify your ideal client, you'll want to create a detailed profile or ideal client avatar, also known as an ICA, or your ideal client persona. So that is creating that profile of the person who represents the person that you consider the most perfect in your business.
So you'll want to look for or consider these details. You'll want to think about demographics. What are their age?
What are their gender, occupation, income level, location? Are they more urban, suburban, et cetera? You'll also want to consider lifestyle.
So what are their hobbies? Their interests, their spending habits, their family life? You'll also want to think of challenges and goals.
What beauty or wellness concerns do they have? What are they hoping to achieve? You'll also want to think about values and beliefs.
What motivates them? What is important to them in beauty or wellness profession? So sit down, think about these.
One thing that I like to do is I think about a certain specific service, and I think about that ideal client that I already have, who is maybe my favorite person. They're just the best client to work with. You probably already have that ideal client in your list of clients.
And you probably know a lot about them. You know kind of their age, their occupation, their income level, you know what they drive, what their hobbies are, what their family life is. That's your ideal client.
Create that avatar based on that person. And like I said, if you have multiple services, then find that ideal client for each service. That when you just think of that person, they're on your schedule and you're like, oh, I'm so glad to see them, that's your ideal client.
Create that avatar based on them, and that's who you're going to attract. It doesn't mean that you're returning away clients, but it makes it easier when you're trying to communicate your services, when you're trying to market yourself. You are speaking to that person.
You know what problems that you're trying to solve for them. You know what services they want. You know what products they need.
You can tailor your marketing specific to that person. So I went ahead and created an ideal client avatar questionnaire for you to help you build your ideal client avatar. You can go to my website spabusinessbuilding.com/ica, and you can download this free PDF with a list of questions on everything that you need to ask yourself so that you can build your ideal client avatar.
Again, that's at spabusinessbuilding.com/ica, and I will also link that in the show notes. That is it for today's episode. I hope that you found this information to be valuable.
It was kind of a quickie episode packed full of so much useful information that will really help you build a strong foundation for your business. And knowing who your ideal client is really is a non-negotiable. It is once you have this figured out and you have your marketing targeted to that person, you will start seeing an increase.
You will start seeing your business thrive. I promise you, if you found this information helpful, I ask you to please leave a review. That is how I grow my business.
If you would like to join our free community, Spa Business Building community over on Facebook, I will link that in the show notes. You can find all of their information on my website, spabusinessbuilding.com. And that is it.
Until next time, stay inspired, stay fabulous, and happy business building.
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