Recession Proof Your Business
Guests are cutting back on their spending, which means they can't afford our services any longer.
In this episode, I’m sharing four ways that you can recession-proof your business.
Social Media Strategy for Solo Spa Bosses
Juggling client appointments, inventory, and life while trying to maintain a social media presence can feel impossible. But it doesn't have to be!
In this episode, I'm sharing my personal social media strategy to help you reclaim your time and focus on building a successful business. Learn to create effective content, understand the different social media formats, and engage with your audience in a way that drives growth, not stress.
Independent Contractor vs Employee in the Beauty & Wellness Industry
Understanding whether you are an independent contractor (1099) or a W2 employee is vital, especially in the beauty and wellness industry, where misclassification is common. It’s essential to know your classification, as it impacts taxation, control, benefits, equipment responsibilities, and your professional relationship.
Solo Spa Boss Success Story: Lexie Choate-Bewley
Lexie of Skin by Lexie shares her solo spa journey, Instagram tips, and how she built a thriving esthetics business. Tune in for inspiration and real talk!
Memberships for Your Beauty or Wellness Business
Memberships have become a hot topic among spa owners, especially as some notice a slowdown in client engagement. With memberships, spa businesses can offer clients a sense of belonging while fostering consistent, recurring income streams
Scheduling for Success
If you're a solo beauty or wellness professional struggling to attract and retain clients, your availability on your schedule or lack thereof, could be the cause. A schedule tailored to your clients’ needs isn't just about optimizing your time—it's a strategic tool for drawing in and keeping your ideal clients.
Beyond Social Media: Building a Thriving Spa Business
Imagine a world where you no longer feel overwhelmed by the demands of social media. How would it feel? Today, I’m here to assure you: you can step back from social media without guilt and still grow your business. While social media has its place, it's not the only path to success, and I’m here to share insights on how to thrive without letting social media dictate your business strategy.
From Service Provider to CEO
Are you showing up as the CEO of your business?
If you're someone who focuses only on providing services, paying the bills, and maybe creating some social media posts your mindset may be stuck in service provider mode.
More often than not, solo spa bosses focus only on delivering services, missing out on the broader picture that a CEO mentality can offer.
The truth is, to truly succeed, it's crucial to adopt a mindset that goes beyond simply being a service provider. It's important to show up as the CEO of your business.
3-Step System to Free Up More Time in Your Beauty or Wellness Business
What if I told you that you could free up more time, make more money, and not have to work as hard?
Does that even seem possible as a solopreneur?
It is, my friend, you just have to work smarter.
By setting up systems, processes, and procedures, you can ensure your business runs smoothly, leaving you with more time to focus on growth and creativity.
Automate, Delegate, or Delete
The ABCs for Solo Spa Bosses
As a solo beauty and wellness service provider, building "know, like, and trust" with potential and current clients should be your goal for growing your business. Why? Because people are more likely to buy from businesses they feel connected to; they know, like, and trust.
So, how can you create content that builds know, like, and trust with your followers/email subscribers, and converts them into paying customers? This is a question that I get a lot. Creating content is a struggle for many, even myself. So, I created a simple strategy to help remind me what my goals are and make content creation easier.
The ABCs for Solo Spa Bosses:
Leveraging AI in Your Beauty or Wellness Business
Being a solo beauty and wellness professional, you know how demanding handling everything can be. But, what if you could leverage AI to help free up your time to focus on your business growth?
AI, or Artificial Intelligence, refers to computer systems designed to mimic human intelligence by performing tasks like learning, reasoning, and problem-solving.
AI can help ease your load by automating routine tasks such as email responses, data entry, and appointment scheduling, freeing up your time to focus on growing your business. AI-powered chatbots are also a great tool for providing immediate customer support, answering FAQs, and solving issues when you’re not available.
This Was a Game Changer For My Business
Years ago I decided to start implementing all-inclusive pricing in my practice It was a total game changer and made pricing so much easer. So, what does an all-inclusive pricing structure entail?
Overcoming Fear and Finding Confidence as a Solo Spa Boss
Don't let fear in your business hold you back from a successful solo beauty and wellness business. I'm sharing 3 ways to overcome fear in your business and build confidence as a solo spa boss.
Embracing the New Year: Setting Your Solo Spa Success in Motion for 2025
In this episode of the Spa Business Building Podcast, host Tiffny Nadolny, a licensed esthetician, massage therapist, and spa business mentor, reflects on the challenges faced by solo beauty and wellness professionals in 2024. She discusses key issues like the high cost of living, election year impacts, and a shift in client spending habits. Tiffany also shares her predictions for 2025, emphasizing the importance of business education, moving beyond social media for marketing, and setting SMART goals. She introduces the concept of choosing a 'word of the year' to stay focused and details her own words for 2025: authenticity and community. Tiffany concludes by promoting her upcoming membership program, aimed at providing community, support, and resources for solo spa professionals, with special perks for founding members.
Unlocking Success: 6 Essential Marketing Strategies for Solo Spa Professionals
Marketing your spa business can feel like an uphill battle. With so many options—social media, email campaigns, promotions—it’s hard to know where to focus your energy. Without a clear strategy, it’s easy to feel like you’re spinning your wheels and still not reaching your ideal clients. Sound familiar?
Mastering Time Management for Solo Spa Professionals
Imagine working smarter, not harder—managing your time efficiently, staying focused on what truly matters, and carving out space for rest and self-care. When you feel less overwhelmed, you’re able to show up as your best self—for your clients, your business, and your personal life.
In today’s episode, I’m sharing 3 tips to help bring you balance and save you from burnout.
Say Goodbye to Income Rollercoasters
Welcome to the world of spa business, where beauty and wellness intersect to create thriving enterprises for solo professionals. Whether you're a new spa owner or a seasoned solo spa boss, one of the main concerns you might face is the uncertainty of inconsistent income. Here at the Spa Business Building Podcast, we understand that this feast or famine cycle can make it challenging to plan for the future and feel secure in your business.
A Clear Plan for Business Success
Your business strategy is your roadmap for success. It clearly outlines where you want to go and how you’re going to get there. Join me as I share the importance of having a solid business strategy and the 5 steps to creating yours.
Grow Your Business with Google Rankings
In this episode of the Spa Business Building Podcast, I’m sharing how solo beauty and wellness professionals can attract more clients by optimizing their Google Business Profile.
Take your business from search results to booked services with these tips and strategies.
Maximizing Your Black Friday Impact: Proven Promotions for Solo Spa Bosses
As we approach the bustling season marked by Black Friday, it's the perfect time to start strategizing impactful promotions that can invigorate your spa business. With nearly two decades of experience in the beauty and wellness industry, I've gathered effective methods to attract clients and boost your business while ensuring work-life balance. Today, I'm sharing three promotional strategies that have proven successful in my spa over time.
Spa Business Building Blog
Where Solo Spa Bosses Get Real Advice, Real Support, & Real Results
Helping solo beauty and wellness professionals attract clients and build a thriving business. We'll talk about creating systems for your business to stay organized and increase cash flow, share social media tips, and so much more!
Whether your new to business ownership or seasoned, there's something for everyone here.
Join me on this journey as we share insights, tips, and expert interviews to take your business from surviving to thriving.