Solo Spa Boss Success Story: Lexie Choate-Bewley
Welcome to the Spa Business Building Podcast, where we're diving in and having real conversations about all the things that are helping us attract clients and build thriving businesses as solo beauty and wellness professionals. I'm your host, Tiffany Nodolny. I'm a licensed esthetician, massage therapist, and spa business mentor to solo spa bosses who are ready to take their business from surviving to thriving.
So whether you're a new solo spa boss or seasoned, this podcast is for you. Welcome back Solo Spa Bosses to the Spa Business Building Podcast. I'm so excited to share this episode with you.
I am chatting with the fabulous and funny Lexie Choate-Bewley of Skin by Lexie in Walnut Creek, California. She is chatting with me. She's sharing her journey as a solo spa boss.
So without further ado, let's dive in. I started following you on Instagram a few years ago, and I just really like the energy that you brought to your page. Thank you.
Your sense of humor and just like you're funny. But then there are times when you were like serious.
Yeah.
And I just really like that you're real and you're just super authentic. And I don't know, like sometimes you feel like you're like friends with somebody from afar. Oh, I can be friends with her.
Like I want to get her on the podcast. I want to talk to her. So why don't we start by you just telling me a little bit about yourself and your journey into aesthetics.
Yeah. And thank you for that. And I do feel like that's one of the reasons why I love using Instagram, not only to connect with other beauty professionals, but also like with clients.
It gives them a preview of who I am and they can choose whether that aligns with what they want as a service provider or if they're looking for something else. But yes, I'm glad that that correlates to what I'm trying to do. But my name is Lexie Choate-Bewley.
I have been an esthetician for 16 years now. I went to beauty school when I was in high school. And so I did the ROP program, which was the Regional Occupational Program.
We did it as an elective in high school. So I would go to like my half two classes in the morning, get out early. I'd go to beauty school from like one to nine and get my hours done.
So that's how I became an esthetician. And I went originally because I had really bad acne. And I just wasn't happy with the options given out at the time by dermatologists.
Using tretinoin, my face was like falling off and I didn't want to take Accutane, things like that. So I was going to beauty school originally just to figure out how to treat my own skin. And then it turned into, okay, now that I kind of have a handle on that, I want to help other people who are in the same position.
So yeah, so that's how I started in esthetics. And then I worked at a European WACC Center for five years. That was my first industry job when I graduated high school.
And then I worked at a local Salon and Day Spa for five years. And then I was on maternity leave when COVID happened. I had a three-month-old and I knew that I had to go back to work, obviously, sometime, but like in what capacity did I now feel comfortable.
And so that's what pushed me to create my own business. So I just didn't want to go back to the spa and have the exposure and bring it home to my new infant and things like that. So that's, and in 2020, there was like no one was surviving COVID, no vaccines, nothing like that was going on.
I figured it would be safer for me to have a small space where I could control who was coming in and out and do the temperature checks I wanted to do, etc. And so that's how I started. So I was at a salon suite for three years and then now I've been in what I call my mini spa, which is in an office building in Walnut Creek.
And it is like 600 square feet. So I actually have room now, which is so nice from my 100 square foot suite. So I have a treatment room, I have a little waiting area and then I have my office and it's quiet and it's just me and it's so nice.
So that's where I'm at now and I've been there a year and a half.
That's so great. I love to hear that story. And I think that is really relatable to other estheticians because I feel like there are a lot of people in that position that you were in, that were like, I don't even know what to do.
A lot of people lost their jobs because the spas closed down and they were just like, I need to take control of my own future. And they decided to go out on their own and be able to work their own schedules and be with their families. And so I really, I love that story and I think it's super relatable.
I want to start with asking this question. So when you were just starting out as a solo spa boss, what did success look like for you then? And how has that changed for you?
What does it look for you like for you now that you are like five years in almost as a solo spa boss?
Like back when I first opened, right, we were still in the midst of shutdown. So like I opened for a couple weeks. I think I had a COVID exposure from a client.
So then I had to shut down and then we actually got shut down for months. So like really back then it was just like, okay, pay the weekly rent. Like it was just like, make sure that you have enough clients that you can pay the rent.
And I remember someone told me way back when, if you have enough to pay your rent in a day's time of clients, then you're ready to go on your own. And I always liked that distinction. Cause yeah, if you have to, if you're making such an amount that you have to work so hard all week to even make the week's rent and then you don't have enough for yourself, your bills, your personal stuff, you're probably not ready to do it yet.
And so back then it was just making sure that the rent was covered. I remember that I signed a year lease. So I was like, okay, if this doesn't work out, then at least I'm just committed to a year.
The spa I was at, we all did get terminated with COVID, right? So with the thought that when things opened up, that most of us would be brought back. And I remember that I told them like, I just am not comfortable coming back.
And they did say, hey, if you go try this and it doesn't work out, we understand you can come back. And so I was like, at least if it doesn't work out for the first year, I can do that. And then some things transpired where I was like, okay, no, we're going to make this work and all that.
But that was just the goal at first. Now, and that was like success. Okay, if the rent was paid, then that's fine.
Now, it's also that, right? Like that my books are full. I don't like having gaps on my book.
So if I do, then I do things like posting it on my Instagram last-minute openings. And that pretty much gets filled. And enjoying what I'm doing, enjoying the services that I'm performing is also a success too.
Because before it was like, I'll do these 80-minute services or an oxygen facial that I don't really love. But if it gets the books filled, that's fine. Or like at the spa, I had to do some lash extension, things like that.
But those weren't the things I really loved to do. And so now, I like to enjoy every appointment that I perform.
Yeah. And having control of that. Because when you start doing all the things that you think are just going to bring plans in, but it doesn't bring you joy, then it like, it just, you're suffering and your business is suffering and it leads to burn up.
Yeah, I totally agree.
I really like having the 30-minute services and the 60-minute services. I'm not an 80-minute facial girl. I'm not a 120-minute facial girl.
I cannot do that. I thrive in the 30 and 60 and I'm super happy with that.
Yeah. What services are you offering now you do the dermaplaning? Because I've seen your videos with the cool tool that you have.
Yes, my cool Lumos one, my light up one. So I love dermaplaning. I'd say that dermaplaning is definitely like my most popular service.
I layer it with different things. So I do hydrodermabrasion, I do chemical peels, I do body waxing. But the 30 and the 60 minutes, it just depends on what people want.
So the 30 minute services, I'm able to do dermaplane, hydroderm, peel all in 30 minutes and I have that version. Or if someone wants something like a little bit more pampering spa like, I have the 60 minute of that where it adds a jelly mask. Then I do like hand and arm massage, shoulder, decollete, feet and lower leg.
So just a little bit more pampering. So I have those two versions of it.
I like that. I like that your menu is simplified. Some people are like, I got to have everything, I got to do everything.
But what's your client's one? It sounds like you've figured it out. You know what makes you happy, you know what your clients want and you don't have this extensive menu.
People go and look at your menu online, they're like, I don't know what to do. You just keep it simple and you're happy with that.
Some clients are like, you have so many facials. I'm like, not really. I have like regular hydroderm, dermaplane, peel and then all that together.
And if you want just face focus, we do the 30, if you want pampering, do the 60. And it just keeps it like easy for me. I'm like, really, if you don't know what you want, that's fine.
Just figure out what time frame you want and I'll figure out what to do when you're here.
Yeah, that's kind of what I do too. I have, I do a little bit more. I have 45, 60, 75 and 90, but each one is a little different.
So if you do a 90, it's really combining additional modalities with LED and nano infusion and a derma plane. But I always tell people, just decide what exfoliation that you want and decide the time. So if you want it more relaxing, then you're going to want to extend it to like maybe 75 minutes.
And because I combine massage and skincare since I do both. So I really focus on the massage portion of it as well.
Yeah, that's beautiful. Yeah. So massage therapists don't mind spending that time.
In my mind, I'm like at 60 minutes, I'm like, I don't know what else to do. Like I feel like, yeah, so that makes sense for you.
You have been recognized multiple times in your area for best of in voting. So for like favorite esthetician influencer in 2022, and esthetician of the year in 2017 and 2018 by Cosmetic Skincare. So what would you say attributes to this success and the honors that you're receiving from different publications and in your area?
So the first awards were probably the Cosmetics Awards, and that was when I was at the spa. And it was wonderful. They had the top five retail sellers for a certain amount, and that's who won one of the awards, and another one was voting from clients.
And I've just always had amazing clients who are happy to support me. And so even right now, like with the Best of, the Diablo magazine, that voting is going on right now. And so I always try to do like a cute little meant to be Best of or something like that.
Right now, I'm doing straws and straw toppers, and it says, thanks for keeping me at the top of the Best of list. So stuff like that. And it's just fun, and my clients are super supportive, and they know that it helps me because it's free advertisement when you win.
And with the Dermascope Award, that was the favorite influencer. And just like my aesthetic people that I've met on social media who enjoy my content, whether it's something, like you said, that is educational or real, or it's something funny where we're like, damn, we've all been there with no shows or whatever. And so I just try to read the room.
Like some people, my clients are like, oh, did that happen to you today? I'm like, no, but I know it happened to someone today where they got ghosted or whatever. Like I just, I try to read the room of, as the collective of what we all go through, because in the treatment room, we are by ourselves, right?
And so it can be daunting to make those decisions daily. And as a solo business owner, your friends and family can support you, but really you're making those decisions on your own. And so it's nice when I see videos where I'm like, okay, at least I'm not the only one feeling like that.
So that's what I try to give through my Instagram too, is like just a community where, hey, we're all in the same trenches together. And I always tell people, if you have questions, message me. I'm happy to try to help where I can.
Not that I know everything I don't, but it's just a nice way for us all to connect. So those awards are clients who have voted and other estheticians who have voted too.
And you have, you've built that community for both. It's nice that they show up and support you in that way. I was just going through your Instagram today and looking through some posts that I may have missed and you just got me laughing.
And I think that humor does bring people together. You really, you do a great job at reading the room. You know exactly what to post.
You put your funny twist on it. Thank you.
Yeah, it's fun. It's fun to be able to laugh. And especially in times where the world is so wild right now, it's just fun to be able to have a safe space.
Yeah, for sure. Absolutely. I agree.
Moving on to that, like your follower count on Instagram is pretty high. You got like over 17,000 followers. Is that right?
That's amazing. Would you say helped you to grow that audience? Did you feel like it took some time or?
When I was at the spa, I had already had my page and it was like Lexie at the spa. It was like the tagline. It wasn't Skin by Lexie yet because that wasn't born yet, that thought.
And so I remember when I left the spa, I had already like 4,500 followers. And that was a lot for only being able to post things related to the brand that you were working for, right? And that was a lot then.
And it was mostly, I was doing takeovers like for the cosmetic skincare line. Like I would do some social media stuff with them. And so a lot of estheticians started following me from that.
So I would say that it was mostly estheticians who followed me at that time, some clients, and they could be able to see like what specials we were offering and things like that. And then when I went on my own and I was able to really just post whatever I wanted, right? Like I couldn't post the snarky funny stuff back then.
I was under someone else's brand when they didn't necessarily want that. And I remember even like my overhead manager being like, we don't want to put other brands down. Like we don't want to put say Ives down.
I'm like, but we do. Like that's sufficient, we do and they'll be okay. But when I was actually free to post whatever I want, that's when the following and the interaction just skyrocketed.
Because I was saying all the things that we all think. If someone says say Ives, we're all like, geez, okay, great. Yeah, what barrier do we need to heal today?
And so I think that's just what grew it because I had that page for years and it was still a big following, but nothing like it is now. So it was really just being authentic and being whether that's good or bad that I'm snarky or not. It's something that we can all relate to that part where we're like, oh my gosh, that's the worst thing a client could just tell me right now that they use Tretino and last night and we're doing appeal today.
Like it's all those things that really do happen. And yeah, so just being authentic was what grew the following and it's been super cool. It's like I said, the treatment room and taking my clients is my first call to action as my job, right?
That's my job. But the social media part is just fun and I get some really cool opportunities like this where it's just neat. It's the icing on the cake.
Yeah. I think for a lot of small business owners and like service, solo service providers, we do struggle with social media because I think we get too much into our heads about what to post and what did, you know, all that kind of stuff. Would you say for you, it's just easier because you are just like authentic with it, you just, how do you go about like creating your content?
You know what's funny? Okay. So I don't know if you follow Lip Gloss and Aftershave, but they are at IECSC New York right now.
And a couple weeks ago, Jenny had messaged me and said, hey, I want to do a segment in our class. I don't know to what capacity because I haven't seen what they said yet, but I promise this will tie into each other in a second. But they, she wanted to highlight my video that I did that had nothing to really do with skincare.
It was a day where I was super tired. We had gone to a wedding the day before and I was like, dang, I have anything to post, but I got to post something, try to post something daily. And so I remember I took my coffee and I like fake shotgunned it.
And then the caption was like, when your straw isn't working fast enough, so you need to shotgun your coffee because you're fully booked. And that, that six second video where I just threw the hot to go random song over it, it has over five million views. And that, yeah, highest view count I have on any of my stuff, like not the before and afters, not the awards, nothing.
Just this like random where I was just like, at least it's something to post. So that's where they highlighted that that video in their class to, I think, to say, hey, anything can be content and you never know what's going to be popular. So even just something like that where it barely tied into skincare, it was just a funny seven second thing.
But don't overthink it and think that you need all these editing and these cameras and you need to have a videographer come in. And I have done those videos and they're great. But sometimes the ones that, like I said, get the most reaction are the ones that are relatable because all of us are like, damn, yeah, like the caffeine isn't hitting like it used to.
So like things like that where I just post what comes to my mind and I'm like, oh, that'd be funny. If I saw that would make me laugh. So things like that, but yeah, you just be authentic.
Yeah. And I will absolutely agree. Like I will really plan something and think it out and take forever, like creating it, editing it, and it just like falls short.
Like I put so much of my love into that. But then the ones that I'm like, this is just funny. I'm going to get thousands of views on it.
And I'm like, okay, because it was relatable. It was and it was humor. It was entertaining.
But sometimes, yeah, like you said, my before and afters and things like that just fall short. So I totally agree. I think it's just about, like you said, being authentic and just writing with it.
It's sometimes like throwing spaghetti at the wall. Like you're just wondering what sticks.
Yes.
But it seems like you found your groove though. Like you've got this flow going with social media. So that's awesome.
I have learned that my followers, we really like 90s and 2000 R&B and hip hop. We don't vibe too much with the old country songs. Those are things that I've realized.
Like anytime I do a Tim McGraw, people are like, who's that? But if we put Kingi on, people are like, I'm there. Like it's just funny what works.
Yeah. But yeah, we don't try to think it out too much anymore. If I'm driving and I think of an idea, I'm just like, all right, let me go film that real quick.
Yeah. That's awesome. Like sometimes you'll just something will catch your spark, a thought in your mind like, oh, I should do this.
Let's try this.
Most of the time I just listen to Pandora and a song comes on and a lyric comes on. I'm like, oh, that'd be funny. If a client was saying that or I was saying that, because obviously that's not what the songs are intended for.
I was wondering that because I was looking through videos. I'm like, where does she get these funny, like the audio? Like, where does she get that?
Like, how does she think of it?
I just thought it was so good how you literally not much magic to it. I'll be driving to work and I have a long drive and I have Pandora on and like the one that I just did with the Mike Jones song. And it says, I have to be next to you.
And I was like, how could I? And I'm like, oh, because clients sit too far down on the bed. I have to have them scoot up.
Obviously, Mike Jones is not an esthetician and he's not talking to his clients about on the facial table, which is funny. And it's just, it's funny to change that twist on it. But that's literally the only magic that goes into it.
It's just my brain in traffic.
So you're not exactly following the trending audio and the trending skits or anything like that. You are absolutely creating things on the fly that kind of just pop into your head and make sense to you that play into what you do.
Half and half, most of the time, if I have, if I can think of something, I can spin a song to make it something usually. But if I'm just like at work and I'm like, okay, let me go through the trending videos and see how I can spin those audios. I'll do that too.
And I usually like batch record those things like that.
I wanted to ask too though, have you figured out your audience? You've honed in on who that is, who your ideal person is when you're creating?
I think most of it is other estheticians, is most of my followers, but also my clients too. But I do have a large client base, like I have like over 1300 clients. And so not that I see every month, but people who maybe come in once a year or regular clients, things like that.
And so I'd say that portion of it is that, and then the rest of it, I think are other beauty professionals and not just estheticians, but other beauty professionals too. Like I love to see when people remake the videos and they're like, oh, can I remake this? I'm like, absolutely dude, go ahead.
So yeah, I'd say mostly it's beauty professionals now. When the page did start out for clients to see what I was offering.
Yeah. That's amazing how you've grown from that, where you started and where you're at now. I thought that I had seen them on your post that you had gotten a trademark for your business name.
Yes.
Awesome. To me, I'm like, oh, that's got to be like a big drawn out scary process. Can you go over that a little bit?
It was a long process. The reason I got it was because I think around that time, and I think when I filed it, it was like maybe two years ago when I filed it. I think it took a year for them to approve it.
But I have seen, I can't remember who, there was a couple people who were like getting their names. They were having to change their names of their businesses. And I just thought, dang, like now that I'm really working with other brands and like having these brand deals and stuff, I just don't want that to happen to me to where I'd have to rebrand.
And so that's what pushed me to do it. Athena, she is the owner of, let me try to get this right. She does Flash & Fuse, which is permanent jewelry, but her main business, she has her main business and it's, she patented the cold rollers.
Oh, is it Estee Bestie? Yes. Okay.
Okay.
And so there was some, so I think that she has a legal background at some part, and I can't remember quite what, but she talks about patents and things like that a lot. Okay. And from seeing all her posts, I reached out to her and I said, hey, how do I do a trademark?
The legal stuff is way above my head. And I asked her, how can I do that? And she walked me through it and she actually offered to help me go on to the website.
And I think we did like a screen share and she helped me fill it out. I did have to amend something and prove something. So I did have to hire a online, like legal attorney who sent in a little bit more info.
I needed to have legal reprisation to do that. So I think that was like, I don't know, maybe I spent a couple of hundred bucks on that. I think it was like a couple of hundred to file it.
And then they sent that in and then it was approved. But I think it was like a year and a half for it to be approved. It wasn't that hard for me once we had sent the paperwork in, and then they said they needed another thing.
And that's when you get all these emails that say, hey, we can help you amend this blah, blah, blah. And I just picked one that looked good. And I was like, can you help?
So I think it was, yeah, maybe like with taxes and stuff, I don't know, maybe like under $500 or something. I could be wrong. So worth it.
And then you don't have to worry about it, because there's tons of people named Lexie who do skin. There's so many variations of it and that's fine. It's totally cool.
I just don't want someone to be like, hey, I had that first, now you have to change yours. And I'm not necessarily going to reach out to someone either that is Skin by Lex or Lexie with an I or whatever. I've seen all those and it's fine.
I just don't want when it comes to things like this or branding or brand deals, I never want to have to change what I've built. And even like with Instagram names, there was a couple pages that did have to change their names because someone had the trademark to it and it could be confusing to people. So that's where I think that it's a very important thing to protect what you've built.
Absolutely. I agree.
Do you still fully understand it? No, but that's how I did the process. Yeah, Athena helps me do it.
And she does do a lot of videos that do explain the process way better than I can.
That's awesome. I should reach out to her.
Yes.
I remember when she trademarked the SD Bestie and she did, she built a lucrative business around the name that she created. And she has a right to protect her business as well. That someone else doesn't come along and say, oh no, girlfriend, this is what you got to change everything that you've worked for.
People kept saying, it's something that we've always said. No, you can still say it, y'all. You can still, you just, you can't say it's you.
You know what I mean? And who had it first? I don't know about all that business.
I don't know. I'm just saying, I thought, damn, if there's another Lexie who does skin, I don't want them to come say, yeah, take that Lotus Flower LED sign down. That's mine now.
That's why I did it. So yeah, but yeah, she was who helped me do it.
What's up for you next? What are you aspiring towards? Are you planning on expanding it anyway?
Or you just, for now, I'm just going with it?
I love being by myself. I think for so many years, for the 10 years that I worked with other businesses, I was the lead and I did training and I was the one that if there was an issue with appeal, I would be the one to fix it and troubleshoot with the client, or if someone needed help, but they didn't feel comfortable, blah, blah, blah, blah, blah. So I think for 10 years, I did that and I loved it.
And then when I was on leave, that was the first time I realized, wow, my brain is like still in the sense of, I would take on such responsibility for my team, where I didn't have to, it's just my personality trait. Like if they are under my wing, I want them to have A pluses. And I would always be like, okay, I wonder how sales are, I wonder how their pre-booking numbers are.
And then finally when I was on leave, my brain was like still and I was like, oh, this is so peaceful. And then even just on my own, when I'm with my client Sally, I'm just thinking about Sally right now. I'm not worried about how Jane, John and Joe are doing in the other rooms, if their peels are going okay, or if they are messing up.
It's just so much, I enjoy it so much more, it just being me. So yes, plenty of people, they're like, hey, I see you got that office. Let me rent that out.
And I think even at this point, I just like my space when I leave it, to know that if I left that pen on the ground, it will still be there when I go back to pick it up. I shared my rooms for 10 years. I shared my spaces for 10 years.
And I just, I love it just being me. So, at this point, I don't think I would expand. It just wouldn't be worth that peace of mind for me at this point.
Now, maybe when my kid's a little older and he's in school, and I'm like, yeah, maybe, you know, I have someone under me, but I just, I'm at a point where I can make the income that I need to on my own and not have the stress of worrying about someone else. And that's, I'm so thankful for that. So, I loved it.
I loved doing that for 10 years, but it's time just to put all my energy into me this time.
Yeah, I totally get that.
And I'm an only child, so it's like...
You don't like sharing.
I just, man, I did it for so long. And you come in, right? And you're like, that's not how I left the Barbicide.
I totally get that.
That's not how I left that. And why aren't there towels in the cabinet? I can just blame myself for that now, but it really, it really starts your day off in a funk.
I totally get that.
Why is there wax beads on the floor? I didn't leave it like that. And then you're just mad the whole day, and you're like, god damn, Barbara, why'd you leave me like that?
And I just, I don't want that for me anymore. I'm a much better person now.
I totally get that. I share with a couple of people who are here like one day a week, and they're fantastic. They don't leave messes, but I am so type A about where I, like where I put something, like even in the position that I put it.
And I'll come in and notice things right away. And I'm like, why do I even, that's not even a big deal. Like, why do I care?
But it is a big deal in my brain. But I'm like, they don't leave messes. They clean up very nicely.
Like you wouldn't even tell that I noticed. So it drives me insane. So I absolutely get that.
Yeah. And it's just for other people, they were like, who cares? You just take your stuff with you.
And I'm like, and I wish that was me. And if it was, then I would, yeah, that'd be a lot better. Trust me.
I wish my mind thought like that too, but here we are. These are the cards they were dealt. Okay.
So yeah, for 10 years, I did it and I loved it. And I loved teaching and I loved, but now Instagram is my way of still getting that, that satisfaction of teaching and stuff, right? Because I do feel like I share tidbits of information all day.
People are like, can you offer a mentor class? I'm like, no, I don't want to be committed to anything like that. Once a year, if someone like at the ICSC shows last year, I did a demo on the floor and that was so much fun for me, but I love that it's just once a year.
So anyway, yeah, no, probably not. Probably not, but never say never, but probably not.
This has been so much fun, Lexie. Thank you so much for joining me. Is there any other advice or anything that you would want to share with Solo Spa Bosses?
Is there anyone who's maybe considering going out on their own?
Yeah, like I mentioned in the beginning, monetary wise, if you can't pay your week's rent in one day of taking clients, it might be too much stress for you to go out on your own soon. Don't think this because you graduated, that you're ready to go out on your own. I'm so thankful that I worked for other businesses for 10 years, because now I am like a well-oiled machine, because I learned from their achievements and I learned from their mistakes too, right?
What worked and I learned on their dime. And so I feel people message me like, hey, I just graduated, I think I'm going to get a salon suite. And I'm like, don't do that to yourself because if you, I hope y'all win, I hope you guys succeed, but if you fail, then you're never going to go back to it.
And it wasn't because you couldn't do it. It was because your timeline was off. I, yeah, learn on someone else's dime, soak up all the information you can.
And then when you feel like, okay, I'm ready. There was no way I could have done my own business when I first graduated. Absolutely not.
I would have failed and I would have never done it ever again. And so I'm so glad that I spent those 10 years really figuring out what I wanted to do. Since I just did waxing at first, I thought I would just do waxing forever.
And now I'm completely into skincare so much that my brand name is Skin by Lexie. People are like, do you even do waxing anymore? I'm like, yes, did you read my brochure?
Whatever, that's a whole other part. But now people are like, oh, you do waxing because I'm so much into skincare. So just take that time and learn what you love to do.
Don't bring things in just because everybody else is. I've done that with a couple of things. I brought in the nano stamping infusion because everybody else was doing it.
And I was like, I hate this. So now I have a nano pen that I don't use. I don't even offer it because I'm like, I don't love it.
Yeah, I bought things where I'm like on the estitution groups. I'm like, does anybody want this? Because I'm not going to use it.
I bought it at a show. I thought it was cool. So just really think about what you like to do, just because someone else loves to do it.
Why don't you do some research on it first? Because I like to get things when they're sparkly and new too. But maybe it's not something you really need.
Yeah. I love that. That's really great advice, honestly.
That's really great advice. Yeah.
That's all I got, girl. That's all I got.
Thank you so much for sharing and spending some time with me, taking time out of your day to come and chat with me.
Absolutely.
A lot of fun. That is it for today's episode, my friend. Thanks again for joining me, Lexie.
I had so much fun chatting with you. If you'd like to stay connected with Lexie, you can follow her on Instagram at Skin by Lexie. That's L-E-X-I-E.
Until next time, stay inspired, stay fabulous, and happy business building. Thank you for joining me on this episode of the Spa Business Building Podcast. If you enjoyed today's show and don't want to miss another episode, you can follow on Spotify or subscribe wherever you usually listen.
If you haven't done so already, I would really appreciate it if you leave a rating and review to let me know what you think and to help others find the Spa Business Building Podcast. If you have a specific question that you would like answered on the next episode, send an email to thrive. That's T-H-R-I-V-E at spabusinessbuilding.com.
If you want to learn more about my offerings, head to my website at spabusinessbuilding.com or check me out on Instagram at solo.spa.bosses. Until next time, friend.
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