Say Goodbye to Income Rollercoasters
Welcome to the world of spa business, where beauty and wellness intersect to create thriving enterprises for solo professionals. Whether you're a new spa owner or a seasoned solo spa boss, one of the main concerns you might face is the uncertainty of inconsistent income. Here at the Spa Business Building Podcast, we understand that this feast or famine cycle can make it challenging to plan for the future and feel secure in your business.
Maximizing Your Black Friday Impact: Proven Promotions for Solo Spa Bosses
As we approach the bustling season marked by Black Friday, it's the perfect time to start strategizing impactful promotions that can invigorate your spa business. With nearly two decades of experience in the beauty and wellness industry, I've gathered effective methods to attract clients and boost your business while ensuring work-life balance. Today, I'm sharing three promotional strategies that have proven successful in my spa over time.
4 Reasons You're Not Fully Booked, Yet
Your books aren’t full and your income isn’t steady.
Why is this happening and what can you do as a solo spa boss?
Let’s break down the reasons why your clients are returning in today’s episode.
How Do I Price My Services?
If your method for pricing your services is to ask your peers or charging what others near you are charging, you're not alone. We've all done it. But, unfortunately, this isn't the best method and you may not actually be making a profit.
In today's episode, I'm sharing the 5 factors you should consider when pricing your services.
Recession Proof Your Business
Worried about how inflation and economic uncertainty are affecting your business? In this episode of The Spa Business Building Podcast, I share four actionable ways spa and wellness professionals can adapt, retain clients, and maintain revenue, even during a recession. From budget-friendly client care to creating a financial buffer, get the insight you need to stay afloat and thrive.
Stop Focusing on Attracting New Clients
It takes more time, money, and effort to attract new clients than it does to retain your current clients.
Showing appreciation can go a long way. When clients feel appreciated for spending their money with you they are happy to return and share the love about your business with everyone they know.
In this episode, I share 3 ways you can keep 'em coming back.
Why Isn't My Promotion Attracting Clients?
So you created a promotion, but you're not seeing the bookings coming in like you'd hoped for.
This is a common problem that solo service providers are facing. It's also the perfect topic to break down in this episode.
Need a Boost in Summer Sales?
Summer can mean a slump in sales for many in the beauty and wellness industry. The warmer weather tends to put people outdoors and cutting back on self-care and pampering.
This episode is for you if you're seeing a slowdown in your schedule.
I'm sharing a few tips and promotions that have helped boost my sales and bookings when my schedule and sales are slow.
Attract Your Dream Clients
Imagine your ideal client walking into your studio or treatment room. Who are they? What are their concerns? An ICA, or ideal client avatar, is a detailed profile that helps you visualize exactly who you can best serve in the beauty and wellness world.
Build your ICA at www.spabusinessbuilding.com/ica
The Referral Program Advantage
Imagine that your marketing is done for you by your loyal clients.
That's what we're talking about in today's episode., harnessing the power of word-of-mouth marketing to grow your business and attract more clients
Is Your Business Slower Than Usual?
Are you noticing more no-shows, cancelations, and clients trying to stretch out their time between services? Does it feel slower than usual? What the spa is going on in our industry right now? In this episode, I give my thoughts on what could be causing a slowdown in your business and how to bounce back.
Spa Business Building Blog
Where Solo Spa Bosses Get Real Advice, Real Support, & Real Results
Helping solo beauty and wellness professionals attract clients and build a thriving business. We'll talk about creating systems for your business to stay organized and increase cash flow, share social media tips, and so much more!
Whether your new to business ownership or seasoned, there's something for everyone here.
Join me on this journey as we share insights, tips, and expert interviews to take your business from surviving to thriving.