Need a Boost in Summer Sales?
Summer can mean a slump in sales for many in the beauty and wellness industry. The warmer weather tends to put people outdoors and cutting back on self-care and pampering.
This episode is for you if you're seeing a slowdown in your schedule.
I'm sharing a few tips and promotions that have helped boost my sales and bookings when my schedule and sales are slow.
Attract Your Dream Clients
Imagine your ideal client walking into your studio or treatment room. Who are they? What are their concerns? An ICA, or ideal client avatar, is a detailed profile that helps you visualize exactly who you can best serve in the beauty and wellness world.
Build your ICA at www.spabusinessbuilding.com/ica
7 Habits of Successful Solo Spa Bosses
Level up your spa business game with these 7 habits to help you build a thriving business.
I've been in business for a while and I've seen a lot of solo businesses fail and succeed.
I want success for you, so I've compiled a list of the 7 habits all successful solo spa bosses possess.
Join the Solo Spa Bosses Academy Waitlist
Build a Loyal Social Media Following
Hey, solo spa bosses!
I'm sharing 3 tips to help you build a loyal social media following.
Social media is about being social, so skip all the selling posts and connect with your audience instead.
Thank you for joining me in this episode of Spa Business Building. If you enjoyed it, don't forget to subscribe, leave a review, and share it with your fellow beauty and wellness besties.
Until next time, stay inspired, stay fabulous, and happy business building!
How to Protect Your Time & Energy in Your Business
Hey there solo spa boss!
Feeling burnt out and overwhelmed in your solo beauty and wellness business?
You're not alone. Many entrepreneurs struggle with setting boundaries and maintaining a healthy work-life balance.
This episode is your guide to creating a sustainable and thriving solo business. We'll discuss the importance of setting boundaries with clients, colleagues, and yourself, and explore practical strategies to:
Protect your time and energy
Combat overwhelm and burnout
Maintain a healthy work-life balance
Create a business that supports your well-being
Join us for actionable tips and inspiring stories to help you achieve self-care success in your solo beauty and wellness business. Remember, a happy and healthy you is the foundation for a thriving business!
Meet Jess - The Esthetician with 26K Followers
In today's episode, I'm chatting with Jess of Blooming Esthetics in Madison, WI, with over 26K followers on her Instagram account, @days.with.jess.
She shares what inspired her to start her solopreneur journey and how she grew her following.
Must Have Apps for Your Business
Let's talk apps!
I'm sharing the must-have apps for your solo beauty or wellness business.
These apps have helped me save time, stay organized, and grow my business.
Avoiding Burn Out in Your Business
Feeling burned out as a solo spa boss? This episode's for YOU!
In this episode, we dive into the 5 stages of burnout & how to avoid them altogether. Learn to:
Set Boundaries & Stop the Hustle!
Prioritize Self-Care (Massages for YOU, not just clients!)
Maintain Work-Life Balance (Disconnect & Recharge!)
Comparisonitis & Imposter Syndrome
Are you suffering from comparisonitis or imposter syndrome?
Do you find that you constantly compare yourself and your business to others in your industry? Do you often feel like a fraud or phony?
That's what we're talking about in today's episode.
How comparing ourselves steals our joy and keeps us from moving forward in our business.
How to overcome comparisonitis and imposter syndrome.
Save Time With This Strategy
Creating content can be so time-consuming for solo entrepreneurs.
Today I'm sharing how I save time in creating my content such as emails, podcasts, social posts, and blog posts.
Let's dive in.
Interview with Branding & Web Design Expert, Destinee Rosemurgy
Let's talk about branding! I invited branding and web design expert, Destinee Rosemurgy, to the podcast. She shares her wealth and knowledge. Destinee creates timeless & luxurious branding and web design for women-owned beauty, wellness, and creative brands.
You can find Destinee at https://www.destineedesign.com
Want 50% off your first year of Flodesk email marketing?
The Referral Program Advantage
Imagine that your marketing is done for you by your loyal clients.
That's what we're talking about in today's episode., harnessing the power of word-of-mouth marketing to grow your business and attract more clients
Doing This on Social Media Will Grow Your Business
Ever wonder how people on social media attract clients?
It's all about showing up consistently to build trust with your audience.
In today's episode, I share how showing up consistently on social media can grow your business.
7 Mistakes I made as a New Business Owner
In this episode, I'm sharing the 7 mistakes that I made as a new business owner. I wasn't seeing growth and these are the reasons why.
Interview with Permanent Makeup Artist Lulu Azizi
I love highlighting other business professionals and their journey to success.
In this episode, I chat with my good friend, Lulu Azizi, who is an esthetician and permanent makeup artist who grew her business to fully booked. Now on her journey to creating courses for other PMU artists, she shares her insights on the industry and her road to success.
Connect with Lulu:
on Instagram at www.instagram.com/luxeandlulu
Facebook at www.facebook.com/lulubrows
Website: www.luxeandlulu.com
Engagement vs. Follower Count
Does a large follower count equal paying clients?
In this episode, I discuss my thoughts on the importance of focusing on engagement to build a loyal client base vs. focusing on how many followers you can gain.
Don't forget to subscribe, leave a review, and share this episode with your fellow spa business besties.
If you have a topic that you would like covered on the podcast, DM me on my Instagram page, I'm always looking for your suggestions.
SEO with Guest Maggie Schneider at Hilltop Help
Dive into the world of digital success in the latest Spa Business Building Podcast episode!
Join me and special guest Maggie Schneider from Hilltop Help as we unravel the secrets behind SEO and its pivotal role in elevating your beauty or wellness business.
In this episode, we'll explore why SEO is not just a buzzword but a game-changer for solo practitioners in the industry. Discover how optimizing your online presence can be a powerful tool in attracting more clients and boosting your spa's visibility.
Maggie, a seasoned expert in the field, will share invaluable insights, practical tips, and perhaps a few SEO tricks up her sleeve! Get ready for an engaging conversation that goes beyond the basics, delving into the nitty-gritty of search engine optimization tailored for spa and wellness professionals.
Let's demystify SEO together and pave the way for your business to shine in the crowded online space. Tune in for an episode filled with casual banter, professional wisdom, and a sprinkle of statistical magic!
You can find Maggie on her website at www.hilltophelp.com
Instagram: www.instagram.com/hilltophelp
Facebook: www.facebook.com/hilltophelp
Social Media Outage! What Now?
Social media went out for four hours last week. Many were freaking out, were you?
I wasn't phased, though. Want to know why? I have another way that I communicate with my audience...email marketing.
It's never a good idea to rely solely on social media to promote and market to potential clients.
Building a strong email list and using it to build connections is the best strategy that you can have for your business.
In this episode, I explain why building an email list is so important.
Ready to rock your email marketing? Give Flodesk a try and get 50% off for 1-year. Just use my code when signing up: https://flodesk.com/c/N6P0TU
My #1 Tip for Attracting New Clients
Welcome to the Spa Business Building Podcast. In this episode, I’m sharing my number one tip for spa success….
Online Visibility.
What is online visibility and why is it important for the success of your business?
Is Your Business Slower Than Usual?
Are you noticing more no-shows, cancelations, and clients trying to stretch out their time between services? Does it feel slower than usual? What the spa is going on in our industry right now? In this episode, I give my thoughts on what could be causing a slowdown in your business and how to bounce back.
Spa Business Building Blog
Where Solo Spa Bosses Get Real Advice, Real Support, & Real Results
Helping solo beauty and wellness professionals attract clients and build a thriving business. We'll talk about creating systems for your business to stay organized and increase cash flow, share social media tips, and so much more!
Whether your new to business ownership or seasoned, there's something for everyone here.
Join me on this journey as we share insights, tips, and expert interviews to take your business from surviving to thriving.