7 Habits of Successful Solo Spa Bosses
Welcome back to The Spa Business Building Podcast. I'm Tiffany, your host. And today, I'm sharing the seven habits of highly successful Solo Spa Owners.
Now, these are habits that I have seen other successful businesses, and these are habits that I also implement into my own business. But before we get started, if we haven't met yet, I am the owner of Spa Business Building, and I'm a licensed esthetician, massage therapist, Solo Day Spa Owner of nearly nine years. And I help Solo Beauty and Wellness professionals attract clients, boost their bookings, and build a successful business by giving them the tips and strategies to market their business, promote themselves, and build successful systems that help their business run like well-oiled machines so that they can actually step aside and live the life that they want and not just always be in the treatment room.
So let's get into it, the seven habits of highly successful Solo Spa Owners. The first habit is that they make time for CEO work. They are setting aside scheduled time to work on their business and not just in their business.
They are creating roadmaps for their business. They are planning for their future. They are planning out promotions.
They are looking ahead three, six, 12 months in advance to really sit down and plan their business because they understand that when they do this, it helps the rest of their business flow well and work together. So that kind of takes me into habit number two. They make time to market their business.
So they are scheduling time to create the content for social media. They're planning content if they need to do partnerships and collaborations, but they understand that marketing their business is an effort and they can't just sit and wait for people to come to them. They have to get out in their communities.
They have to create those reels and plan their contents. But habit number one and habit number two go hand in hand because when you are taking time to plan for your business and plan your promotions, then you have a better understanding of what kind of content that you need to create to go with those plans and promotions. Habit number three, they know their numbers.
They know the numbers of their business. They understand their profit margins. They know their key performance indicators, those numbers.
They know what their retail to service ratio is. They can look ahead and kind of see where they're going to be profit-wise for the year. They know exactly what their profit is when it comes to services.
But I want to ask you, how do you know if you're making a profit if you don't know your numbers? And I know that a lot of people go into business and they're like, I'm not a numbers person. If you are just setting your prices, your service prices, based on what others are setting, how do you know if that's the right price for your business?
If you don't know exactly what each service costs you, what that service cost is, how do you know what the profit margin is, what you could be making? If you are just saying, I need to take this much money home, and you are withdrawing that money from your bank account, but you don't know if you're going to have enough money to cover your overhead and your cost, you don't know those numbers, how are you running a business? Because in my experience and from seeing others, that's just not very sustainable.
You need to know your numbers so you know how much you can pay yourself. You can plan ahead, you can save, you can buy those things that you want and cover your overhead. If you're looking for a new email marketing system, I invite you to try Flowdesk.
Flowdesk makes it easy to design emails that people love to get. They have stunning templates and it's simple to use. The best part, you can have unlimited emails and subscribers for one flat rate.
I am not kidding you. They don't believe in penalizing you for successfully growing your business. So if you'd like to give them a try, I will link a 50% off in the show notes.
So go and give it a shot. You will not regret it. Habit number four is that they invest in their education.
They're always learning. So I want you to ask yourself this question. If you are asking your clients to invest in you and to trust you as a service provider, and you're not investing in yourself, how are you asking your clients to invest in you?
This is so important for burnout. When you are just constantly working on your business, in your business, and you're not setting aside time for self-care, and you have good work-life balance, you're setting yourself up for burnout in your business, if you are not refilling your cup, you cannot give 100% of yourself to your business or to your family. And then you get in this struggle with that work life.
When you're taking away from, you know, when you're saying yes to other things in your business, then you're saying no to spending time with your family or doing those other things. So creating those boundaries, making time for self care and creating a good work life balance that feels right for you to refill your cup is such an important habit for successful Solo Spa owners. Number six, they have exceptional customer service skills.
And this is so important for the longevity of your career. If you are able to retain those clients because your customer service is top notch, you know how to build those relationships. And it's not just the good, there's also the bad.
If you have good customer service skills and there's something that arises, and you're able to handle that professionally, that helps to set your business up for success. Because if you're handling it very unprofessionally, and then someone's going to blast you on your reviews, on social media, because of the way you handle the situation, that can really bring your business down. Now, we're all human, and sometimes people just get the best of us.
But if you can handle situations, good or bad, with top-notch customer service, if you are building relationships, reaching out to those customers after a service, seeing how it went, how they're feeling, if they're unhappy, how are you going to make that better? Maybe you had an instance where they were unhappy, and you reached out again after that to make sure everything was okay. Invite them back in.
Or maybe you don't. Maybe you just really just want to wash your hands of that person, but you still want to have, leave it kind of on a good note. I believe 100% that good customer service skills are essential for your business.
And a lot of times I see those who have worked in the industry, the customer service industry, maybe they've been bartenders, waitresses, retail providers, and they really understand that value. Maybe they've worked at McDonald's, you know, fast food, and they understand the value of that customer service of working one on one with that. I think it really bleeds over into being a service provider in the beauty and wellness industry.
I don't always believe that the customer is right, but I believe that there is, there are ways to handle situations to make that customer feel top notch. And when you do that, you're going to have a repeat client, you're going to have a loyal client for life. So the number seven habit for successful Solo Spa owners is building a network with other professionals.
This is so great because you can knowledge share with other spa professionals. You can like balance ideas and troubleshoot your problems. So think of like the Facebook groups.
This is also great for collaborating when you have, you know, partners that you can cross promote, you know, businesses that have complimentary services. Think boutiques or if you're a hairstylist and you are partnering with a massage therapist, things like that, but creating that network to collaborate, creating a network for community and support. This can also go back to the Facebook groups.
But having other professionals that you can bounce those ideas off of and just celebrate your success because Solo ownership can be so isolating. And sometimes, you know, our family and friends, they just don't get it because they aren't there. They don't have their own businesses.
They aren't in the industry. So if you're able to celebrate your successes with others that understand and give you that support, it's also building a network is really great for potential referrals. So if you have complimentary businesses or maybe you're a massage therapist, you don't offer a certain or a specific technique that you know someone that does.
You can refer them. If you're an esthetician who has, you know, nail tech friends and you guys are referring customers or clients to each other, it's a really great way to expand your reach and attract new clients. That is it for today's episode.
Thank you so much for joining me today. If you found this information helpful, please leave a review and share it with your fellow beauty and wellness besties. Until next time, stay fabulous, stay inspired, and happy business building.
More ways to listen:
Let’s stay connected!
Join my email list, follow along on Instagram, & keep the conversation going inside my free Facebook Community
